Strategic Communication - Why It Is Important?

-
     My major here at High Point University is Strategic Communications. Communications is very broad so strategic communications help to narrow it down. This major can include public relations, advertising, social media, marketing and more. Being strategic means being proactive, making decisions of data, being persuasive, setting goals and finding ways to make yourself and those around you better. This article does a great job with describing what a strategy is and how that ties into strategic communications. So, strategy is similar to building relationships with publics through research and dialogue. Some implications of strategy can be ethics, adaptive flexibility, relationships, data, public affairs and cultural awareness.
     In my opinion, this article did a great job explaining what strategic communications is and why it is important. It also did a great job listing the pros and cons of it. I always get questions about my major because people instantly get confused when they hear the strategic part. People usually assume I wanna be on TV or doing something in the broadcasting field. I think it is important for us to know exactly what our major stands for and has to offer to educate those who do not know. Our major is important just like all the other elements of communications. I enjoyed reading this article and I gained plenty of knowledge from it.

https://www.prweek.com/article/1435026/strategy-strategic-communications-why-matters


Comments

Post a Comment

Popular posts from this blog

Eight Values of Free Expression

-
Image
     After reading the importance of the Eight Values of Free Expression the one that I thought was the most important was Individual Self-Fulfillment (aka Self-Actualization). This one specific value focuses on free speech and enables individuals to express themselves and thereby create their own identity. I find this one to be important because in all situations you are choosing to live freely and true to yourself. This is the desire to to fulfill life goals and to become what he or she is capable of. You are motivated and only want growth for yourself in every endeavor. The part that I like the most about this value is that each goal you want to achieve is solely because you want that in life and not for anyone else. Having that personal fulfillment in life really makes you happy with yourself and realize how important life is.      I think that this video really explains this value perfectly. She says the biggest secret is that it's really not a thing, as a human we shoul
Read more

EOTO, Pt 1 (Confirmation Bias)

-
Image
     Confirmation Bias occurs from the direct influence of desire on beliefs. So basically, if you want something to be true for so long, then you will end of believing it to be true. The idea of it happening eventually and sticking to it is what confirms their views to be true. The real definition of confirmation bias is the tendency to search for, interpret, favor and recall information in a way that confirms or strengthens ones personal beliefs. Some implications of this theory includes wishful thinking. Which just means the idea or wish you will, will eventually come true.      Confirmation bias has been  proven to contribute to overconfidence in personal beliefs. This might affect society as a whole because have so much confidence in your own personal beliefs doesn't leave much room to listen to others beliefs and understand where they are coming from. This means that you may form tough relationships with people because you are not open to listen and understand. As a whole co
Read more

EOTO pt. 2 (COVID-19)

-
Image
     Due to the Coronavirus everyone is trying to figure out what to do to keep themselves sane. This stay at home order is hard to adjust to when you are so used to being on the go. I see people on social media trying out new hobbies, working out more and spending time with family. Speaking of social media, the amount of screen time I have by the end of the week has been outrageous. I know for a fact it is the same for others my age as well. I mean what more is there for us to do? Statistics show that because of the pandemic induced quarantine, media intake has increased massively. But they also realized that many people use the media to get updates on the COVID-19 outbreak, so not all use is for personal social media use. Time that we would usually be spending to hang out with friends, go to the mall or just being outside in general is now being used sit sit on the sofa and do nothing. Since we have so much time to kill, it only leaves us with one entertaining thing to do which is be
Read more